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Our Store Vision

Our online boutique is all about slow and sustainable fashion. While most chainstores and online sites are restocking with thousands of items each week - or sometimes even daily - we only drop around 30 items each month. The collection is made up of mostly thrifted designer items that we have hunted down from across the country. The other half of our shop is a small selection of items Tara herself has designed and sewn. 

About Us

We are two fun fashion loving sisters from New Zealand, and together we somehow manage to run this blog, clothing boutique + youtube channel. 


Hi I'm Tara,

I'm currently working towards a Fashion Design degree at RMIT in Melbourne. I've loved making youtube videos and blogging about fashion during my time studying science (I completed a Masters in Nutrition and Dietetics) and decided to pursue a full-time creative life that I had talked myself out of as a teenager. I have a passion for creation, whether it's through design, craft or video production, you'll often find me making something. My style contains a lot of monochrome, minimalist classic cuts and a touch of edge.


Hi I'm Ellen,

I'm a 21 year old journalist from New Zealand. I was 15 when we started blogging and couldn't understand why no one wanted me to work at their magazine, so I started my own with Tara. Since then I've graduted university with a Bachelor of Communications and I now work at Woman's Day Magazine where I write the entertainment section about movies and TV. I love fashion, photography and videography and this little website is my passion project. 

What does your blog name mean?

The name of our blog “Shop Style Conquer” is an adaptation of the famous Julius Caesar quote “vēnī, vīdī, vīcī “ or “I came, I saw, I conquered”.

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